Steps to Starting a Personal Training Business

Steps to Starting a Personal Training Business

1. Study the National Institute for Exercise & Wellness course and get certified – this gives your clients trust in your services. It shows them that you have the education and know how to provide quick and safe results.

2. Get CPR Certification through an official first aid certification authority.

3. Plan your business – develop a clear plan and map out the specifics of your business. Establish a marketing plan with strategies on how to get clients. Some things to consider:

  • What will you name your business?
  • Startup and continuing costs (e.g., website, business cards, etc.)?
  • How long will it take you to make a profit?
  • Who is your target market?
  • How much will you charge customers?
  • Do you need to purchase equipment?

4. Register your business – Just like any other business, you need to register your business with the right state authorities. You will need to pay appropriate taxes with your local state government as well as federal revenue authorities. This process varies by country.

5. Purchase trainer liability insurance – this is necessary if you are an independent trainer. Clients have a risk of injury, so you want to safeguard yourself from lawsuits if a client gets hurt during the workout or sues you for not being satisfied with the results.

6. If you become an independent trainer, it is wise to accept credit cards. Accepting credit card payments offers flexibility and convenience for your clients, which translates into boosting sales and improving the client experience. You can take online or in-person credit card payments. If you choose to accept payment in-person, you’ll need a point-of-sale (POS) system. A POS system includes hardware (a portable credit card reader) and software to process credit card payments. A quick internet search will bring up many companies that offer this. All charge a processing rate per transaction, so compare prices.

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